If you feel that the world of Fair Trade has its very own language – do not worry! With this glossary we would like to guide you through the specific technical terms used by FLOCERT, Fairtrade International and the World Fair Trade Organization (WFTO).

Fairtrade marketing organization

A Fairtrade marketing organization is a national or regional organization normally created in a country where there is no National Fairtrade Organization. It is responsible for promoting awareness and support of the Fairtrade system and Fairtrade products within their country or region.

Fairtrade marketing organizations are similar to National Fairtrade Organizations, but are not full members of Fairtrade International. In countries or regions covered by Fairtrade marketing organizations, Fairtrade International licenses companies directly to use the FAIRTRADE Certification Mark.
Fairtrade marketing organizations handle the use of the Mark for third parties (journalists, campaigners, etc.) in their country or region.

Back to overview